Level 01
FUNDAMENTAL
The essential foundations of commercial negotiation. Most people operating here are unaware of it.
Characteristics of this level
Single issue
One-off or transactional
Win-lose dynamic
Lower or no established trust
Core negotiation behaviour
Fundamental commercial skill
What this means
At the Fundamental level, negotiations are often treated as a single-variable problem. The focus is on price, position and outcome — without the behavioural sophistication to create or protect value.
The risk is not that you lose — it's that you don't know how much you're leaving on the table.
Recommended pathway
FUNDAMENTALS SKILLSET
A focused, high-impact programme that builds the core negotiation behaviours and commercial thinking that underpin all higher-level capability.
Core content
→Negotiation principles
→Sales versus negotiation
→Psychology of power
→Behaviours versus feelings
→Commercial fundamentals
→Five Fundamentals of Commerciality
→Simulations
→20+ skills baselined
→Video feedback
→Observations, Recommendations & Actions
Investment
£5,000.00
Day 1 — flat rate
£575.00
Day 2 — per person
Up to 10 attendees
Prices exclude VAT
Next steps