Level 02
COMMERCIAL
Strategic and behavioural sophistication for complex deals. Value creation without surrendering commercial control.
Characteristics of this level
Multiple issues
Repeat business
Conditional trust
Win-win potential
Collaborative but commercially disciplined
Greater preparation
Campaign thinking
What this means
At the Commercial level, negotiations involve multiple variables and ongoing relationships. The challenge is to create value — not just claim it — while maintaining commercial discipline.
Campaign thinking, preparation and behavioural sophistication become the differentiators between good and great outcomes.
Recommended pathway
COMMERCIAL LEADERSHIP
A customised, high-impact programme for commercial professionals who need to negotiate with greater sophistication, discipline and strategic intent.
Core package
→Attendee insight conversations
→Stakeholder insight conversations
→Customised simulations
→Five Triggers
→Campaign strategy
→1:1 post-workshop coaching
→eLearning library
→Stakeholder debriefs
Investment
£1,950.00
per person
2 days
4–8 attendees
Prices exclude VAT
Next steps