About
A METHODOLOGY, NOT A PRODUCT.
The Negotiation Initiative was built around a single conviction: that most organisations are negotiating at a fraction of their potential — and that this is fixable.
Why The Negotiation Initiative exists.
Commercial negotiation is one of the most consequential activities in any organisation. It determines margin, shapes relationships and defines the terms on which business gets done. And yet most organisations treat it as a skill that people either have or they don't — rather than a capability that can be systematically developed.
The Negotiation Initiative was founded to change that. Not by delivering generic, off-the-shelf training, but by building a genuine methodology — one grounded in decades of practice at the highest levels of commercial negotiation, and designed to create lasting change in how organisations think and behave. We develop negotiators through a combination of practical training, behavioural observation, commercial strategy, simulation, coaching, stakeholder insight and live negotiation support.
What makes TNI different.
Practitioner-led
Every piece of TNI work is led by Mark Davis — not delegated to associates or delivered from a slide deck. The thinking is his. The challenge is real.
Methodology-grounded
TNI work is built around a coherent, proprietary methodology — the O.R.A. framework, the Five Fundamentals, the Climate Control model. Not a collection of tips.
Commercially contextualised
No TNI engagement is generic. The capability architecture is defined — Fundamental, Commercial and Elite. How we apply it is shaped around your commercial reality, your sector, your counterparties and your specific negotiation challenges.
The TNI approach.
The Negotiation Initiative develops negotiation capability at three levels: Fundamental, Commercial and Elite. The structure is deliberate. The delivery is not generic.
Fundamental builds the core behaviours. Commercial develops planning, judgement and campaign capability. Elite addresses the stakeholder, cultural and strategic complexity that emerges when the negotiation really matters. In every case, the starting point is the same: a rigorous diagnostic of the current situation — what is actually happening, what the gaps are, and what needs to change.
Find out more.
If you'd like to understand more about how The Negotiation Initiative works, start with a conversation.