“Mark has a rare ability to make you see your own negotiation behaviour with uncomfortable clarity — and then give you the tools to change it.”
Head of Commercial, FMCG sector
Client proof
Selected feedback from organisations and individuals who have worked with Mark Davis and The Negotiation Initiative.
WHAT CHANGED?
50%
MORE VALUE THAN EXPECTED.
A client successfully concluded a deal with its third-largest customer at a value 50% greater than originally expected.
70%
OF THE BUSINESS COVERED.
A multiyear agreement was concluded with another customer covering 70% of the client's business.
Selected testimonials
“Mark has a rare ability to make you see your own negotiation behaviour with uncomfortable clarity — and then give you the tools to change it.”
Head of Commercial, FMCG sector
“We went into a critical renewal expecting to concede ground. We came out having created value neither side had anticipated. The preparation Mark led was the difference.”
Sales Director, Beverage industry
“What struck me most was how practical it was. No theory for its own sake. Every concept was immediately applicable to the deals we were actually working on.”
Category Buyer, Retail
“Mark's understanding of cultural dynamics in negotiation is exceptional. He helped us navigate a complex cross-border deal with a level of intelligence we simply didn't have before.”
Senior Vice President, International Operations
“The diagnostic process alone was worth the investment. Mark identified patterns in our team's behaviour that we had never articulated — and that were costing us.”
Commercial Director, Technology sector
“I've worked with a lot of negotiation trainers. Mark is not a trainer. He is a strategist who happens to be an exceptional teacher.”
Managing Director, Professional Services
“The confidence shift in our team was visible within weeks. They stopped reacting and started negotiating.”
VP Sales, Consumer Goods
“Mark moderated our leadership summit with exactly the right balance of challenge and control. The conversations went to places they needed to go.”
Chief Executive, Membership Organisation
“Elite Mastery changed how I think about power in a room. Not just in negotiations — in every senior conversation I have.”
Sales Director, Global FMCG
Organisations worked with
If you would like to understand what's possible for your team or your next deal, start a conversation.