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Client proof

WHAT CLIENTS SAY

Selected feedback from organisations and individuals who have worked with Mark Davis and The Negotiation Initiative.

WHAT CHANGED?

50%

MORE VALUE THAN EXPECTED.

A client successfully concluded a deal with its third-largest customer at a value 50% greater than originally expected.

70%

OF THE BUSINESS COVERED.

A multiyear agreement was concluded with another customer covering 70% of the client's business.

Selected testimonials

IN THEIR OWN WORDS

Mark has a rare ability to make you see your own negotiation behaviour with uncomfortable clarity — and then give you the tools to change it.

Head of Commercial, FMCG sector

We went into a critical renewal expecting to concede ground. We came out having created value neither side had anticipated. The preparation Mark led was the difference.

Sales Director, Beverage industry

What struck me most was how practical it was. No theory for its own sake. Every concept was immediately applicable to the deals we were actually working on.

Category Buyer, Retail

Mark's understanding of cultural dynamics in negotiation is exceptional. He helped us navigate a complex cross-border deal with a level of intelligence we simply didn't have before.

Senior Vice President, International Operations

The diagnostic process alone was worth the investment. Mark identified patterns in our team's behaviour that we had never articulated — and that were costing us.

Commercial Director, Technology sector

I've worked with a lot of negotiation trainers. Mark is not a trainer. He is a strategist who happens to be an exceptional teacher.

Managing Director, Professional Services

The confidence shift in our team was visible within weeks. They stopped reacting and started negotiating.

VP Sales, Consumer Goods

Mark moderated our leadership summit with exactly the right balance of challenge and control. The conversations went to places they needed to go.

Chief Executive, Membership Organisation

Elite Mastery changed how I think about power in a room. Not just in negotiations — in every senior conversation I have.

Sales Director, Global FMCG

Organisations worked with

Coca-Cola·Asahi·Whyte & Mackay·UNICEF·Premier League·Council of Europe·Philip Morris International·Infineum·Lucky Saint·AO·Nichols / Vimto·Wella Professionals·Royal Caribbean·University of Birmingham·University of Wollongong in Dubai·O'Neill·Coca-Cola·Asahi·Whyte & Mackay·UNICEF·Premier League·Council of Europe·Philip Morris International·Infineum·Lucky Saint·AO·Nichols / Vimto·Wella Professionals·Royal Caribbean·University of Birmingham·University of Wollongong in Dubai·O'Neill·

DISCUSS YOUR NEGOTIATION

If you would like to understand what's possible for your team or your next deal, start a conversation.