Margin improvement
Negotiation capability that directly improves commercial outcomes — better deals, fewer unnecessary concessions, stronger positions maintained under pressure.
About
OUTCOMES THAT MATTER.
The measure of any negotiation work is not what happens in the room. It is what happens in the deal.
What our clients say.
The Negotiation Initiative works under strict confidentiality. Client names and deal specifics are not shared publicly. What follows reflects the kinds of outcomes our clients have experienced.
Mark fundamentally changed how our commercial team thinks about negotiation. Not just the tactics — the entire mental model. The impact on our margin has been significant.
We went into a critical supplier renegotiation with a completely different level of preparation than we had ever had before. The outcome exceeded what we thought was achievable.
Mark's ability to read a negotiation situation — to see what is actually happening beneath the surface — is unlike anything I have encountered. He changed the way I think about every commercial conversation.
The kinds of outcomes we work towards.
Every engagement is different. But the outcomes our clients are looking for tend to fall into a small number of categories:
Capability uplift
Commercial teams that negotiate with more confidence, more clarity and more consistency — not just in the short term, but as a lasting change in how they work.
Deal outcomes
Specific negotiations where TNI advisory support contributed to an outcome that exceeded what the client believed was achievable.
Leadership development
Senior leaders who think differently about commercial relationships — and who bring that thinking to the most important negotiations in their organisations.
Add your story.
If you'd like to explore what working with The Negotiation Initiative might mean for your organisation, start with a conversation.